TruTrace Technologies, Deloitte ink cannabis tracking deal

Just Released! Get realistic market forecasts, state-by-state insights and benchmarks with the new 2024 MJBiz Factbook member program, now with quarterly updates. Make informed decisions.


Toronto-based TruTrace Technologies, which registers and tracks intellectual property in the marijuana industry, has formed an alliance with consulting giant Deloitte to ensure product safety and efficiency.

TruTrace will use its StrainSecure system through the collection of plant-testing data. Subsequent information will be stored in a database designed to ensure intellectual-property protection and strain validation.

All plant information will be stored throughout the supply chain, from seed to sale.

Deloitte’s role is to expedite the technology to reach key stakeholders, allowing for increased transparency in business decisions.

TruTrace trades on the Canadian Securities Exchange under the ticker symbol TTT.

More details on the partnership can be found here.