, What venture capital firms, family offices, angel investors and SPACs look for when making investments

Marijuana executives seeking to raise capital are often in the dark about what investors look for in potential investments.

MJBizMagazine mined the minds of some of the most prolific cannabis investors to learn what traits attract them to specific companies.

Their answers reveal a lot about why some businesses succeed in landing investor capital and others don’t. Some factors included:

Investor views weren’t uniform. But these concerns can help marijuana executives better understand their own companies – and help them hone their pitches to match investor objectives and maximize the likelihood of funding.