Tripp Keber took many by surprise in December when he stepped down as CEO of Denver-based Dixie Brands, one of the most successful multistate companies in the marijuana industry.
His decision to exit the edibles company seemed to come out of the blue. But, in fact, it was more than a year in the making.
The notion to leave Dixie took root in late 2016, when Keber started reading John Hamm’s Harvard Business Review article, “Why Entrepreneurs Don’t Scale.”
One of the more colorful and well-known executives in the marijuana industry is handing over the reins of the Denver company he helped transform into an edibles powerhouse with national reach.
Tripp Keber, the co-founder and CEO of Dixie Brands, resigned from the company Friday afternoon, effective immediately, to assume a new role in the marijuana industry.
In the latest development in the MassRoots saga, three members of the board of directors have resigned, and former CEO Isaac Dietrich has been reinstated under the terms of a deal struck between the four of them.
“I am back at MassRoots,” an elated Dietrich told Marijuana Business Daily on Wednesday.