Cannabis business executives offered scores of savvy tips, ideas and insights to entrepreneurs, industry professionals and investors at the annual fall Marijuana Business Conference & Expo, which took place in Las Vegas just after the November elections and attracted nearly 11,000 attendees.
Welcome to the new world of marijuana advertising and marketing, where cannabis companies are increasingly exploring creative ways to pitch their products and messages.
Many expansion-minded companies and entrepreneurs with dollar signs in their eyes believe that bigger is better when it comes to cannabis cultivation, hence the emergence in recent years of large grows focused on producing as much marijuana as possible.
But a number of growers are choosing another path – one that emphasizes quality over quantity. Some are opting to split up large cultivation sites into smaller “micro” grow rooms, while others are simply opting for just a few thousand square feet of space so they can focus on producing premium cannabis.
Good Chemistry’s executives like to say that all cannabis is not created equal.
They feel the same way about customer service.
Former presidential candidate and consumer advocate Ralph Nader sat down with Marijuana Business Magazine to discuss his views on legalization and the cannabis industry at large
